
One day while on a run, I happened to catch a glimpse of myself in a car mirror looking like the biggest toolbag you can imagine, and I passed out. After being revived by mouth-to-mouth resuscitation by my now partner at goodr, we vowed to never let that happen again.
In the words of Tyler Durden “Its only after we’ve lost everything that we’re free to do anything”. I’ve seen rockbottom…never again.
Before goodr

No Swag
Marathon Shirt
Nike Sunglasses
1990’s Tennis Hat
After goodr

Runner Swag
Party Tank
Neon Sunnies
Headband
We started goodr to destroy the boundary between working out and having fun, between the utilitarian and the fashionable. Certain brands may inspire people who want to compete, but we want to inspire people who want to love life. We fucking love running, love telling stories, and love looking good! We’re here to create fun, stylish, unique digital content and products.
- Do you love running?
- Do you love people?
- Do you love telling stories?
- Do you love hearing stories?
- Do you love dogs?
- Do you love beer?
- Do you love having runner swag?
- Work hard, play hard.
- Don’t take life too seriously.
- Ever tried, ever failed. No matter. Try again. Fail Again. Fail Better.
- Have fun!
