Why We Started goodr

One day while on a run, I happened to catch a glimpse of myself in a car mirror looking like the biggest toolbag you can imagine, and I passed out. After being revived by mouth-to-mouth resuscitation by my now partner at goodr, we vowed to never let that happen again.

In the words of Tyler Durden “Its only after we’ve lost everything that we’re free to do anything”. I’ve seen rockbottom…never again.

We started goodr to destroy the boundary between working out and having fun, between the utilitarian and the fashionable. Certain brands may inspire people who want to compete, but we want to inspire people who want to love life. We fucking love running, love telling stories, and love looking good! We’re here to create fun, stylish, unique digital content and products.

We love having runner swag! Running is fun and the gear should be too.  Have you ever been around a group of normal runners?  Pay attention…the majority of them are not wearing lame performance sunglasses…they’re wearing fun, bright, and affordable. We want to create a brand for the tribe of active people out there who are sick of lame, expensive gear and long for stylish, affordable gear.

If you answer YES! to any of the following, we want you to be part of goodr:

Our brand is built on these four pillars:

Our mission is to ignite and unite the spirits of active people. When you look good, you play gooder.