The founder of goodr, Ebeneezer Von Goodrsmark, attended Louisiana State University for one year, when it officially became Louisiana State University in 1870. One fine summer’s eve, Young Eb, being a man of initiative and innovation, decided to start up the first cross country team in Louisiana by recruiting all of the sporting men of LSU (as women of course were not allowed to learn things in the United States until well into the 20th century…but that’s an unpleasant topic for another day).
He ran through the streets, shout-singing a song he made up on the fly, trying to gather a group of young men, to no avail. Instead, these well-to-do lollygaggers preferred sitting on their porches in wicker chairs, drinking Gin Fizzes and Sazeracs and discussing the gold standard.
Not one to be discouraged by adversity, Eb sat down with his own Sazerac and pondered why his running club was not taking off. Then it struck him. If the men refused to put down their drinks to run, then he would not ask them to do so.
The next day, LSU awoke to flyers posted all over the campus advertising a drinking and running club. The purpose of the club would be to strengthen the physical vigor of its participants by challenging them to perform seemingly inhuman feats of running and drinking. The first competition would be a Sazerac mile, in which the competitors would drink four Sazerac and run one mile (one Sazerac for every quarter mile run).
Eb’s club created so much excitement that every man at LSU signed on. All 22 of them!
Eb never graduated from college, because his idea for fun, fashionable, functional and affordable no slip, no bounce goodr Running Sunglasses took off before he had the chance, but current LSU students say they can still hear his drunken ghost jogging through the halls and singing the drinking song: