Brand News

goodr and One Percent for the Planet

By April 23, 2018 May 7th, 2018 No Comments

WE ARE NOW A PROUD MEMBER OF 1% FOR THE PLANET!

Unlike most companies that limit themselves to just one species when looking for executive leadership, goodr defied all norms when its Board of Directors appointed Carl the Flamingo to the position of CEO (note: flamingos don’t have last names).
In addition to being a successful businessflamingo and 5th-degree black belt in jujitsu, Carl is also a zealous environmental crusader. Since his first day at goodr, Carl starts every company meeting by saying, “SQQUUAAAWWWKKK,” which roughly translates to “Protecting the environment is as important as making a profit.”
So as our little celebration for Earth Day, goodr would like to announce that it has committed to joining 1% for the Planet and donating 1% of its annual revenue to non-profits within the 1% for the Planet network.
From Carl’s home in the estuarine lagoons of Florida to the Arctic expanses of the north pole (where Carl’s penguin partner, Joe, hails from), we know that the problems facing the environment are substantial and numerous. Joining 1% for the Planet is just a first step towards putting Carl’s ethos into practice for goodr.